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Announcing the 2015 Impact Awards winners


Amazon cloud computing dominates public cloud

Source:  TechTarget

Amazon Web Services is virtually synonymous with public cloud, which voters recognized with the Modern Infrastructure Impact Award for best cloud computing provider.

While mega vendors Google and Microsoft continue to make tremendous strides in garnering potential customer attention and bolstering product portfolios, Amazon cloud computing on AWS remains one step ahead of the competition and doesn't appear ready to loosen its stranglehold on the market any time soon.

Far from resting on its laurels, Amazon estimated it released 500 new services for AWS in 2014 alone. Impact Awards voters cited this range of services, relative low cost and ability to deliver on promises as reasons for choosing AWS cloud computing. They used terms like "best" and "the standard" to describe its offering.

Many of the features that AWS competitors release with great fanfare have been available from Amazon for years, and the platform has an unrivaled set of partners in its public cloud ecosystem.

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Can other major vendors compete with AWS? Will they ever reign supreme?
Cloud vendors can compete but they are far behind AWS. Google Cloud is close but does not have the easy management of scalability nor the high availability options that AWS has right now, and Microsoft Azure has cut a niche for itself only in Microsoft products. In order for any other vendor out there to compete they must provide something that AWS currently does not have and then build off of that product.
There is a market of companies that are trying to own the commodity IaaS space (AWS, Google, RAX, etc.). There is a market of companies trying to create niches on their technology stack (VMware, Microsoft). But the biggest chunk of money will be for the companies that are building unique offerings on top of those commodities. 
At least for IaaS/PaaS, Microsoft Azure did about $1.4 or $1.5B in Q4'15 at 140% YoY growth vs. $2.4B in Q4'15 at 70% growth for AWS. Both growing extremely fast and adding features at an excellent pace. It's going to be a two-horse race in 2016 and for the next few years. 

SaaS will be an interesting segment to watch, as more businesses move non-differentiated applications like HR, CRM, ERP to the cloud.