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Server Specs: Egenera partners with Fujitsu Siemens

Data center news: Blade vendor Egenera goes global with Fujitsu Siemens; IT vendors continue to bang the drum for RFID; vendors spend money making money.

A compilation of data center news:

Egenera partners with Fujitsu Siemens
Marlboro, Mass.-based blade startup Egenera has gone global, signing an OEM agreement with Fujitsu Siemens Computers. The companies brokered an alliance worth $300 million over approximately three years. Under the terms of the agreement, which takes effect immediately, Fujitsu Siemens Computers will integrate Egenera's BladeFrame system into its Primergy server portfolio. The move will expand Egenera's technology throughout Europe, the Middle East and Africa.

New SOA tools from Big Blue
IBM has unveiled new software, services and an expanded partner initiative to ease deployment and management of a service-oriented architecture (SOA). Big Blue is launching new and enhanced software for the WebSphere portfolio, as well as increased integration between WebSphere, Rational and Tivoli Software to take advantage of SOA's interoperability. New capabilities from IBM Global Services include measuring SOA improvements, tracking SOA projects, as well as consulting vertical industries.

AT&T to begin beta testing RFID managed services
Telecom giant AT&T recently announced customer trials starting early next year of a managed, end-to-end, hosted radio frequency identification (RFID) service. During the 90-day RFID service trials, AT&T will design, deploy and manage RFID systems, which extend from AT&T's IP network and data centers into customers' infrastructures, including RFID readers, edge devices and software, local area networks, firewalls, and routers. AT&T joins Cisco and IBM in the managed RFID market.

HP, Royal Philips Electronics promote next-gen RFID
Hewlett-Packard Co. has partnered with Netherlands-based Royal Philips Electronics to promote a new standard for RFID tags. The new global EPC Class 1 Generation 2 standard would allow a single RFID tag to travel globally and still be read by most readers, something that wasn't previously possible. For example, most first-generation Class 1 RFID tags used in the U.S. cannot be read in Europe due to bandwidth limitations. Gen 2 would make it possible to track a tag sent from the U.S. through Europe with ease.

IDC: Vendor marketing jumps in 2005
According to Framingham, Mass.-based research firm IDC, IT vendors will spend record amounts on marketing in 2005. IDC said marketing budgets will increase by 6.4% for the year 2005, and this is the fastest rate of increase over the past four years. IDC claims the jump will expand to 7% in 2006. The research firm attributes the marketing push to a slow growth economy, where effective marketing is the best way to grow revenues. IDC expects the spending to be turned inward, to marketing hires and internal professional development.

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