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October 2012, Volume 1, Issue 1

Five examples of doublespeak from cutting edge technology vendors

As a technologist, you parse the vendor doublespeak, read the fine print and try to separate the wheat from the chaff on overblown claims about a cutting-edge technology's capabilities. It's no surprise that vendors sometimes overpromise and underdeliver. Here are some recent gems that demonstrate vendors' marketing hype and missteps. If you haven't already gotten word, Oracle Corp.'s latest claim is that its cloud computing platform is a "subscription-based (SaaS) deployment model with easy, predictable pricing." But Oracle's cloud will likely cost more than the usual pay-as-you-go cloud plans, according to, and so far, information about this cutting-edge technology in terms of availability and features seems anything but easy to follow. After IT pros expressed concerns over Citrix Systems Inc.'s decision to move all versions of XenApp before version 6.5 to end-of-life status by July 2013, Citrix lengthened the XenApp lifecycle through the Extended Support Program, a technical support offering. While ...

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