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What's the advantage of OOoFf?

I see that there's a new OpenOffice and FireFox boxed package called " OOoFf!" available for sale at around $30 USD. What would be the advantages of using this boxed version, as opposed to just downloading the software for free?
What the box delivers are the Linux, Macintosh and Windows versions. It is a convenience to have the product boxed. You can take the CD and just install. The sizes of OpenOffice.org and Firefox are huge. So it takes time and costs bandwidth. If you want to install it on more computers you'd have to burn a CD yourself. So basically you're buying convenience.

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