Access "IT pros rethink data center infrastructure to support 'big data'"
This article is part of the April 2012, Vol. 38 issue of The data center of the future
Big data isn’t just for the big boys anymore. Advanced data analytics is beginning to trickle down into enterprise and commercial accounts that have far less data than Web 2.0 titans. “Big data” began with Facebook’s inbox search engine and Google’s MapReduce, but big data analytics have become a strategy used by many types of companies to grow business. Retail giant Target recently made headlines for its controversial big data analytics strategy, which it reportedly uses to predict consumer buying habits and win new customers. What is big data? Big data isn’t just data growth, nor is it a single technology. Distributed analytics platforms such as Hadoop and distributed databases including NoSQL or Cassandra are commonly associated with big data, but at heart, it’s a set of processes and technologies that can crunch through substantial data sets quickly to make complex, often real-time decisions. For IT pros, big data analytics often means implementing vastly horizontally scalable farms of relatively small, low-power components, which runs contrary to the ... Access >>>
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