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IT pros rethink data center infrastructure to support 'big data'
This article is part of the Virtual Data Center issue of April 2012, Vol. 38
Big data isn’t just for the big boys anymore. Advanced data analytics is beginning to trickle down into enterprise and commercial accounts that have far less data than Web 2.0 titans. “Big data” began with Facebook’s inbox search engine and Google’s MapReduce, but big data analytics have become a strategy used by many types of companies to grow business. Retail giant Target recently made headlines for its controversial big data analytics strategy, which it reportedly uses to predict consumer buying habits and win new customers. For IT pros, big data analytics often means implementing vastly horizontally scalable farms of relatively small, low-power components, which runs contrary to the themes of convergence and consolidation prevalent in the virtualization era. Big data infrastructure in the enterprise: A tangled web CareCore National, a health care benefits management firm with data centers in South Carolina and Colorado, relies on data analytics to create very specific comparisons of current medical patients with their peers ...
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Features in this issue
Power consumption never stops in the data center, but few consider its real costs.
An ongoing technological evolution promises to change data center infrastructure and the ways that IT performs.
News in this issue
"Big data" analytics isn’t just for Web 2.0 anymore. Here’s how IT pros at some well-known companies manage big data infrastructure.
Columns in this issue
Data centers are taking small steps toward an energy-efficient future.